Are you looking to invest in a property in Virginia? Since 2022, over a quarter of a million Americans have moved to the state. One can only expect this number to increase throughout 2024.
This brings many opportunities to any real estate investor. But just because you've got a great investment property doesn't mean you'll find tenants easily.
There's a lot of competition, and you'll have to be effective in your property marketing. This guide will show you how to use social media as part of your real estate marketing approach.
Here's what you should do:
Share Photos and Videos on Instagram
Instagram is a blessing for a real estate investor as it's the best way to showcase your properties. You can create a dedicated profile for each property or one profile showcasing all your properties.
However, if you want your profile to stand out, you should hire a professional photographer. If you're unable to do this, take your time to master real estate photography.
If viewers aren't immediately impressed by your photos and videos, they'll seldom revisit your Instagram profile.
Showcase Your Maintenance
Social media is also the ideal platform to show that you maintain your property. One thing that concerns many potential tenants is whether a real estate listing shows an updated version of a property.
For example, the house may look clean in photos. But will it actually be clean when the tenant shows up? This is a serious concern for many tenants.
A great hack around this is to film any repair or renovation process. This won't turn off any potential guests. Rather, it'll show them that you're committed to always improving your property.
Use LinkedIn to Build Authority
Any serious real estate investor will treat their investment property as a business. To succeed in your industry, you have to establish yourself as an authority.
One of your marketing strategies should be to use social media to network. LinkedIn is the perfect platform to interact with realtors, investors, contractors, etc.
You can also use LinkedIn to write articles related to the real estate market. The more you write, the more you'll be seen as an authority in the industry. Potential tenants will trust you and will be more likely to rent your property.
If you follow the steps in this guide, you'll have no problems with your property marketing approach. Make sure you also hire a property manager to help you promote your real estate assets.
Succeed With Property Marketing
Now you know how to use social media for property marketing.
The first platform to focus on is Instagram. You can use it to share photos and videos of your property. You can also use it to document any repairs and renovations for your homes.
LinkedIn is ideal for building authority in the real estate niche. Use it to network with other professionals in your industry. Write articles to share your knowledge about the real estate industry.
The final step is to find a property manager. Chambers Theory has consistent, positive testimonials for Virginia landlords.
